3 Steps Toward a Successful Mobile Website

In the near future, the amount of mobile phones with internet access (a.k.a. smart phones), will outnumber the amount of people living in the US. This gives businesses a whole new outlet for selling their products. Make sure your business is ready for the flow of customers who will be visiting your website through their phones with these three steps:

  1. Understand the purpose- The purpose (or goal) of your mobile website will depend on what type of business you have. For some businesses, such as a restaurant or a bowling alley, visitors are most likely looking for 
  2. information such as the address, phone number, and times. This information should be highlighted on the front page so that visitors immediately reach their destination when they enter your mobile website. Business owners must put themselves in their customer’s shoes and determine what information customers would look for in different situations.
  3. Simplify- When the internet became popular, people became lazy. As smart phones become popular, people will become even lazier. Make sure your mobile site is as simple as possible with links and important information such as calls to action being the main content promoted. This will allow lazy users to find desired information fast and easily. Visitors using their phones are viewing for a purpose, not just to browse. Anything other than the necessities will cause your mobile site to load slower which will also annoy visitors.
  4. Click to call- This is one of the easiest ways to get leads from your mobile site. Instead of having your number displayed in text that visitors will have to write down or remember, have the number enabled so visitors can call just by clicking on the number. This removes hesitation and makes it incredibly easy for your customers to reach you.

As businesses begin to rush into making their website compatible with mobile phones, slow down and make sure you follow these three easy steps toward a successful mobile website.