7 Common Myths about Having a Website

If I’m not selling my product online I don’t need a website.

Reality Check: Websites can do so much more than just sell products. Informing, brand building, interacting, promoting, and communicating are just some of the things a website can provide for your visitors. Even if you can’t sell your product online, websites allow for you to generate leads through contact forms and other methods.

Once I have a website visitors will start showing up.

Reality Check: With the amount of websites on the internet, it can be very hard for visitors to find a new website. Search Engine Optimization is a great way to promote your website and start getting visitors to your site, but it still can take a few months to get a steady inflow from your website. It helps to have social media and valuable content that others can link to on their websites or blogs. Get started building you website reputation with The Polaris Group’s Search Engine Optimization Plus services.

Having lots of visitors to my website should be my goal.

Reality Check: Just because you have lots of visitors entering your website doesn’t mean you’re successful. There must be a call to action, an action that visitors can take to get closer to becoming a customer for the business. The call to action doesn’t have to be actually purchasing something on the website; it could be signing up for a newsletter or filling out an evaluation form. Once you have a call to action you can measure how many visitors actually complete your call to action. If you have 200 visitors to your site and only 5 complete the call to action, then you should reconsider who is visiting your website and the design of your site. We provide Conversion Optimization with our SEO Plus package to help you get the most from your website. 

Getting first on Google means my website is successful.

Reality Check: You must make sure that your website is ranking high for the keywords that your target audience is searching for. If not, you will have lots of visitors enter your website, but most of them will leave right away because it’s not what they were looking for. The Polaris Group uses Search Engine Optimization Plus to research keywords that the target audience is actually searching for so that clients will get valuable leads from their website.

Having a website is extremely expensive.

Reality Check: Compared to other advertising expenses, websites are extremely affordable and offer a great return on investment. Maintaining your website only costs a few hundred each year and provides a 24/7/365 resource for your target customers. Website should cost a few thousand dollars if you want a professional website that will attract and convert customers. Check out the costs and benefits of having a website and search engine optimization and how they compare to other forms of advertisement.

It’s too hard for regular people to update their websites.

Reality Check: The Polaris Group can build your website using a content management system that allows you to easily update your content. When you get a website with The Polaris Group, you receive two hours of training for your website, so you can fully understand how to update your website without any frustration.

The more animations, sounds, and graphics my website has, the better. 

Reality Check: You may think that having fancy effects on your website makes your website seem more modern and exciting, but overloading can often create a negative reaction from visitors. They may not have the same tastes as you, so forcing them to listen or watch something you enjoy may cause them to leave as fast as they can. You also have to keep in mind that they might not have the same technology on their computer as you do, so these fancy effects may take a long time to load.